Thursday, November 8, 2012

General Environment for Boston Beer


Craft Beer Revolution:

When john was viewed as a pioneer of the American craft beer revolution.He found the largest craft brewery,brewing over 1 million barrels of 25 different styles of Boston beer products employing 520 people .

Analyst Prediction Inflation:

The Beer market in 2010 was facing many challenges. In 2010, beers overall declined 1.2% . the domestic Beer market industry also contained some opportunities.Although sales of domestic beer were flat ,the past decade showed increase in the domestic consumption of light beer and the craft beer categories. 


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