The company's business strategy leverage its unique ability to design and develop its own operating system,hardware,application soft ware and services to provide its customers new products and solutions with superior ease of use, seamless integration ,and innovative industrial design.the company believed continual investment in research development and was critical to the development and enhancement of technologies.
the company also worked to support a community for the development of third - party software and hard ware products and digital content that complement the company's offerings.
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